Whoa! That was my reaction when I was able to fire up my TVs, control/stream music in 5 different areas, all from one device. That device can be my phone, table, computer, or a dedicated remote. Other people in your home can do the same [at the same time] if you give them access. Another plus, I don't see anything sticking out from around the TVs or from where the sound comes from. It's definitely cool from an aesthetics perspective, and cool in how it operates.